DRIVEN BY PASSION & INNOVATION

CREATING REVOLUTIONARY RESULTS FOR THE PUREST DEFINITION

LEADING THE WAY

Pure Definition was founded with the ambitious objective: to offer quality detailing products at a revolutionary price, making high end detailing available to everyone.

Regularly detailing my first car as a student was so expensive, with little disposable income there was little options  available to get my hands on quality products at prices which were affordable. Wanting to ensure the best finish, the journey began to create award winning products - but sticking to my core beliefs of ensuing the products are affordable for everyone - everyone deserves to treat their vehicle with quality detailing products - right?

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Every idea starts with a problem, ours was simple: car detailing products are too expensive.

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AWARD WINNING PRODUCTS

Along the journey Pure Definition has grown from strength to strength gaining a strong reputation along the way. Our affordable products have been recognised for their value and quality, winning awards and recommendations - featuring in many magazines and on TV.

Our Pure Definition products recently won on the BBC One tv show The Customer Is Always Right. - Voted number one by the customers - it was a proud moment to win and be recognised for our core principals of offering high quality affordable products.

 

We are passionate about what goes into our products and want you to care as much about what detailing treatments you put onto your car as we do!