About Us

OUR MISSION

Our mission at Pure DefinitionĀ® is to develop effective and durable detailing products with passion and industry leading innovation. 

DRIVEN BY PASSION & INNOVATION

Established by car enthusiasts for car enthusiasts, built on the foundations of passion and innovation. All Pure Definition products are purpose built and developed from the ground up focusing on leading-edge innovative technologies. Creating revolutionary results for the purest definition. 

We are passionate about what goes into our products and want you to care as much about what detailing treatments you put onto your car as we do. Our products are designed to work simply and effectively, while dealing with the specific issues faced in car care, guaranteeing a quality finish.